"If you don't know where you are going, you'll end up someplace else"
A Financial Information Commonwealth
What is value investing? Think of it this way. When you go out shopping, do you tend to buy the popular new thing at full price, or seek out similar items at a discount? If you immediately thought of the ladder, then Value Investing is for you. The goal is not to maximize returns, rather to preserve current capital and to limit downside risk. Benjamin Graham is where we draw our inspiration and analytical qualities. This takes a more logical/philosophical mindset and combines it with finance. Interested?